Finance for Ecommerce Operators

Numbers you can trust, whether I build them or you do

Merchant Sheets is a finance practice for ecommerce brands doing $500K to $10M. Work with me for done-for-you accounting, inventory planning, and fractional CFO support, or run your own numbers on operator-grade templates.

graphic representation of a spreadsheet model

Two Ways In

Have it done for you, or do it yourself

Work With Me

Done-for-you finance

I keep the books, plan the inventory, and run the CFO work myself for brands doing $500K to $10M. One person, start to finish.

Do It Yourself

Operator-grade templates

The same workbooks I build in client work, packaged so you can run your own numbers. Formula-only, in Excel and Google Sheets.

Work With Me

Three ways to put a finance partner on your side

Ecommerce Accounting

Bookkeeping and monthly close built for how you sell. Every channel and settlement reconciled, landed cost in COGS, a channel-level P&L you can run the business on.

from $750/mo

Inventory Planning

Demand forecasting and replenishment planning. Reorder points, safety stock, and a purchase plan that respects your cash, in a spreadsheet or the tool you already run.

from $600/mo

Fractional CFO

A CFO's read on your numbers and a plan for the quarter ahead. A rolling cash model, channel- and SKU-level profit, and a clear set of moves, reviewed with you every month.

from $1,500/mo

Certified on the tools your business runs on

The platforms that keep your books and the training behind every model, backed by certification.

QuickBooks ProAdvisor Certified Badge

QuickBooks ProAdvisor

Books set up right

Xero L1 Associate badge

Xero Certified Partner

Matched to your existing setup

A2x certified badge

A2X Certified

Settlement data into clean journals
CFI FMVA badge

Corporate Finance Institute

FMVA + FPAP certified

How It Works

From purchase to a clean read in an hour

1

Pick the template for your store

Sorted by business model: DTC, FBA, subscription, cash flow, inventory. Bundles for operators running the full picture.

2

Drop in your data

Paste exports from Shopify, Amazon Seller Central, Stripe, or QBO into the input tabs. Column headers match standard exports.

3

Read the answer

Margins, cash position, reorder points, and trend lines update on entry. Numbers a buyer, lender, or operating partner would want to see.

Bundles & The Full Library

Buy the stack that runs your business

The Full Library

All 20 templates across six categories

20 templates · $499 →

Ecom Operator Starter

Financials, KPIs, cash, SKU margin, inventory

5 templates · $279 →

Profitability Pack

SKU-level profit and channel reconciliation

6 templates · $279 →

Inventory Pack

Forecasting, reorder points, suppliers

6 templates · $275 →

Growth Pack

Channel mix, ad efficiency, promo, retention

5 templates · $235 →

Compare bundles

Categories, price per template side by side

See the comparison →

Most Popular

What operators reach for first

Flagship

The integrated three-statement model — P&L, balance sheet, cash flow — built for ecommerce operators.

$129

Variance

Compare your budget to actuals line by line, with dollar and percent variance flagged automatically.

$59

Cash Flow

Weekly cash visibility for the next 13 weeks, with alerts before you run tight.

$69

What Ships With Every Template

The same build standard across the catalog

Dual platform

Excel (.xlsx) and a parallel Google Sheets version of every template.

Formula-only

No macros, no scripts. Click any cell and trace the math.

Documented

Each tab opens with a one-page guide. Inputs, outputs, and assumptions called out.

Lifetime updates

When a template improves, your copy improves. Re-download from your account.

Best Value

The whole catalog in one purchase

The Full Library is every operator-grade template in the catalog: all 20 workbooks across six categories, in Excel and Google Sheets. Own the shelf and reach for the right one as the question comes up.

The Full Library

Every operator-grade workbook in the catalog, priced as one purchase.

$499

20 templates · both platforms · lifetime updates + new releases

OPEN IN EXCEL OR GOOGLE SHEETS
=SUMPRODUCT( (channel=B$2) * (date>=A4) *
(date<=A4+6) * revenue )
# weekly revenue by channel, no array helpers
needed
TRACE EVERY NUMBER

About Me

Built by someone who models ecommerce finance every day

I’m Bradley Taylor. I run Merchant Sheets as a hands-on finance practice for ecommerce operators, and I handle every engagement myself, from the first call through every monthly close and working session. The templates on this site are the same workbooks I rely on in that client work.

I hold undergraduate degrees in accounting and finance from the University of Maryland, plus certifications through the Corporate Finance Institute (FMVA and FPAP), QuickBooks and Xero, and A2X.

I’ve also built the template models, placed the purchase orders, and sold on Amazon firsthand.

Questions

Quick answers

Work with me directly, or run your own numbers on the templates

Do you offer done-for-you services, or just templates?

Both. I offer done-for-you ecommerce accounting, inventory planning, and fractional CFO support for brands doing $500K to $10M, and I sell the operator-grade templates behind that work for operators who’d rather run the numbers themselves.

How much do the services cost?

Monthly bookkeeping and close starts at $750, inventory planning at $600, and fractional CFO retainers at $1,500, scaled to channels, volume, and scope. Most brands start with a diagnostic or audit and add a retainer once the roadmap is clear.

Does it work in both Excel and Google Sheets?

Yes. Every template purchase includes an Excel (.xlsx) file and a parallel Google Sheets version. One price, both platforms, kept in sync as the templates are updated.

Are there macros or hidden scripts?

No. Every template is formula-only. Click any number and trace it back to the cell that produced it. Nothing happens in the background.

What if a template doesn't fit my business?

Check a live sample before buying so you know it fits. If you hit a gap after, send a note. The formulas are unlocked and documented, so most things you can adjust, and I’m happy to point you to the right cell.